Cristin Barth: brand leader, creative director, creative strategist, VP of brand & creative at Edelman Financial Engines and founder of Nice Form Dept.
{sec. 1} About
5 things about me:
I’m currently VP of Brand & Creative at Edelman Financial Engines. Before that, I was Executive Creative Director at GYK, after spending the bulk of my career learning from the greats at Arnold Worldwide.
I’m a student of marketing: how media choices shape an idea’s impact, how people make decisions, and how brands ear worm / eye worm /nose worm into culture.
I see a lot of creative possibility in categories people overlook. There’s usually a good story hiding in something familiar.
I founded a lifestyle brand based on my approach to leadership called Nice Form Dept. where relentless ambition meets radical kindness.
If you care about awards, I have some.
{sec. 2} experienceVP, Brand & Creative — Edelman Financial Engines | 2025–Present
The Ad Club, New England — Board Member | 2024–2025
Executive Creative Director — GYK | 2024–2025
Group Creative Director — GYK | 2022–2024
Creative Director — GYK | 2020–2022
Content Director — Allen & Gerritsen | 2018–2020
Senior Art Director — Arnold Worldwide | 2018
Senior Associate Director, Social Content Systems — Arnold Worldwide | 2017
Manager, Social Content Systems — Arnold Worldwide | 2015–2016
Social Media Designer — Arnold Worldwide | 2012–2014
{sec. 3} ClientsEdelman Financial Engines
Progressive
Hasbro Gaming
Sallie Mae
Carl’s Jr.
Liberty Mutual
Sweet Baby Ray’s
Ken’s Dressing
York Athletics
CamelBak
Green Giant
iRobot
Cedar’s Foods
MBTA Commuter Rail / Keolis
Blue Cross Blue Shield of Massachusetts
Museum of Science
Philly Tourism
Carnival Cruise Line
CenturyLink
Jack Daniel’s
New Balance
CDC Tobacco-Free
Truth Initiative
National Association of Realtors
Avocados From Mexico
{sec. 4} awards2025 New England Emmy Winner - Branded Content (Keolis — TRACKed)
2025 MUSE Creative Gold - Video, Transportation (Keolis — Just Take the Train)
2025 HATCH Merit - Illustration & Animation (Keolis — TRACKed)
2025 The Ad Club Women We Admire Finalist
2024 HATCH Best of Show (Sallie — Sound Mind)
2024 Shorty Impact - Winner & Audience Honor, Sound & Music (Sallie — Sound Mind)
2024 Shorty Finalist - Multi-Platform Campaign & Financial Services (Sallie — Sound Mind)
2024 Digiday Finalist - Best Audio Campaign (Sallie — Sound Mind)
2023 Shorty - Winner, Video Series; Finalist, Financial Services (Sallie — HACKED)
2023 HATCH - Gold, Illustration & Animation; Silver, Video Long Form Campaign (Sallie — HACKED)
2022 Digiday Content Marketing Finalist - Best Use of Video (Sallie — HACKED)
2021 Cannes Lions - 2x Shortlist (Carl’s Jr. — Rocky Mountain High)*
2021 HATCH Silver - Brands Amplified (Progressive — Shower Sessions)
2020 Clio Cannabis - Silver, Public Relations (Carl’s Jr. — Rocky Mountain High)
2020 Clio Cannabis - Bronze, Activation & Social Media (Carl’s Jr. — Rocky Mountain High)
2017 One Show Merit - Brand Transformation (NAR — Real Estate Phil’s-osophies)
2017 Effie Finalist - Real Estate (NAR — Real Estate Phil’s-osophies)
{sec. 5} featured in
LBB Online — Most Read of 2025 | 2025
Railway Supply — MBTA Commuter Rail tops 29M trips | 2025
Progressive Railroading — Over 29M trips on the Commuter Rail | 2025
Keolis North America — TRACKed 2025 | 2025
Keolis North America — TRACKed wins a New England Emmy | 2025
Emerson Today — 2025 New England Emmys | 2025
MarComm News — Sweet Baby Ray's 30 Rack | 2025
LBB Online — Sweet Baby Ray's 30 Rack | 2025
Roastbrief — Sweet Baby Ray's goes Sauce First | 2025
AdStasher — TRACKed for Success | 2024
Roastbrief — The Commuter Rail's animated year in review | 2024
LBB Online — Student loan marketing that passes the Gen Z vibe check | 2023
MediaPost — Green Giant x Corn Kid | 2023
Campaign — Green Giant's first national campaign since 2016 | 2023
Marketing Dive — Green Giant taps Corn Kid | 2023
LBB Online — Corn Kid is back | 2023
Adweek — Green Giant comes out of hiatus with Corn Kid | 2023
Brand Innovators — Sallie Mae's lo-fi album for finals | 2023
LBB Online — Sallie Mae drops a lo-fi study album | 2023
Far Out — St. Vincent launches a new podcast | 2020
NME — St. Vincent hosts Shower Sessions | 2020
Rolling Stone — St. Vincent to host Shower Sessions | 2020
Consequence — St. Vincent interviews musicians in her shower | 2020
Campaign — Progressive's branded bathroom content | 2020
MediaPost — Progressive's perfect gift for dad | 2019
QSR Web — CBD burger sells out on 4/20 | 2019
FOX 5 New York — Carl's Jr. to sell a CBD burger on 4/20 | 2019
The Jakarta Post — Carl's Jr.'s first-ever CBD burger | 2019
Las Vegas Review-Journal — Carl's Jr. to serve a CBD burger | 2019