As we headed toward the end of COVID, we were tasked with appealing to millennial parents who are raising the next generation of travelers. Knowing the pandemic stifled their ability to travel with their kids, we thought this game would be a great place to start. Authenticity was key to bringing this campaign to life and to capture the attention of our audience, so rather than casting and fabricating family moments, we decided to work with one of the most well known world traveller families, The Bucket List Family, to tell the story with us.

Monopoly Travel World Tour

Integrated campaign

Project:

Client:

Hasbro Gaming

Credits


Cristin Barth, Creative Director

John Mathieu, Creative Director

Avery Donahoe, Senior Art Director

Steve Friedman, Senior Copywriter

David Bohl, Strategy Director

Nicolle Fagan, Head of Account Management

Jessie Vogel, Account Executive

Tyler York, Director of Production

Sylvain Lucarelli, Senior Integrated Producer

Talent: The Bucket List Family

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