Sound Mind
Original Music / Activation
Project:
Client:
Sallie Mae
As our client, Sallie, works toward their strategic brand shift from a student loan company to a student support system, they wanted to show up in students’ lives beyond providing financial resources. Unsurprisingly, research shows Gen Z students are currently the most stressed-out demographic of people. Mental health simply could not be more important right now. So, how can we show up for these kids and help them ease their minds during a time when they’re feeling most stressed, finals week?
We created Sound Mind by Sallie Mae: a Lo-fi album built with science to help students relax and study. With music being such a huge part of my family and my life, this was a dream assignment. We got the privilege of collaborating with producer, composer and good friend Chris Plante AKA Modslee, as well as popular artists including Toledo, Jay Som and Isaac Dunbar to create an album of all original music. We launched the album on Spotify as well as a gorgeously meditative album visualizer created by our animation partners at Scholar.
As our client, Sallie, works toward their strategic brand shift from a student loan company to a student support system, they wanted to show up in students’ lives beyond providing financial resources. Unsurprisingly, research shows Gen Z students are currently the most stressed-out demographic of people. Mental health simply could not be more important right now. So, how can we show up for these kids and help them ease their minds during a time when they’re feeling most stressed, finals week?
We created Sound Mind by Sallie Mae: a Lo-fi album built with science to help students relax and study. With music being such a huge part of my family and my life, this was a dream assignment. We got the privilege of collaborating with producer, composer and good friend Chris Plante AKA Modslee, as well as popular artists including Toledo, Jay Som and Isaac Dunbar to create an album of all original music. We launched the album on Spotify as well as a gorgeously meditative album visualizer created by our animation partners at Scholar.
"Design was a heavy hitter on this project from the start. We explored through the deepest depths of our subconscious to find three distinct worlds to merge into one loop. Making sure each universe effortlessly flowed into the next was vital to keep the calm cascade ever moving."
– SCHOLAR, Animation Partner
Credits
Cristin Barth, Creative Director
John Mathieu, Creative Director
Avery Donahoe, Senior Art Director
Matt Langen, Senior Designer
Steve Friedman, Senior Copywriter
Nathan Bolton, Senior Copywriter
Megan Michalski, Strategist
Nicolle Fagan, Head of Account Management
Kelsey Giovinelli, Account Director
Haleigh Kelleher, Account Supervisor
Meredith Machulski, Account Coordinator
Colleen Fahey, Project Manager
Jason Carrasco, Head of Media Innovation
Tyler York, Director of Production
Sylvain Lucarelli, Senior Integrated Producer
Design and Animation: Scholar