Sound Mind

Original Music / Activation

Project:

Client:

Sallie Mae

As our client, Sallie, works toward their strategic brand shift from a student loan company to a student support system, they wanted to show up in students’ lives beyond providing financial resources. Unsurprisingly, research shows Gen Z students are currently the most stressed-out demographic of people. Mental health simply could not be more important right now. So, how can we show up for these kids and help them ease their minds during a time when they’re feeling most stressed, finals week?

We created Sound Mind by Sallie Mae: a Lo-fi album built with science to help students relax and study. With music being such a huge part of my family and my life, this was a dream assignment. We got the privilege of collaborating with producer, composer and good friend Chris Plante AKA Modslee, as well as popular artists including Toledo, Jay Som and Isaac Dunbar to create an album of all original music. We launched the album on Spotify as well as a gorgeously meditative album visualizer created by our animation partners at Scholar.

As our client, Sallie, works toward their strategic brand shift from a student loan company to a student support system, they wanted to show up in students’ lives beyond providing financial resources. Unsurprisingly, research shows Gen Z students are currently the most stressed-out demographic of people. Mental health simply could not be more important right now. So, how can we show up for these kids and help them ease their minds during a time when they’re feeling most stressed, finals week?

We created Sound Mind by Sallie Mae: a Lo-fi album built with science to help students relax and study. With music being such a huge part of my family and my life, this was a dream assignment. We got the privilege of collaborating with producer, composer and good friend Chris Plante AKA Modslee, as well as popular artists including Toledo, Jay Som and Isaac Dunbar to create an album of all original music. We launched the album on Spotify as well as a gorgeously meditative album visualizer created by our animation partners at Scholar.

"Design was a heavy hitter on this project from the start. We explored through the deepest depths of our subconscious to find three distinct worlds to merge into one loop. Making sure each universe effortlessly flowed into the next was vital to keep the calm cascade ever moving."

SCHOLAR, Animation Partner

Credits


Cristin Barth, Creative Director

John Mathieu, Creative Director

Avery Donahoe, Senior Art Director

Matt Langen, Senior Designer

Steve Friedman, Senior Copywriter

Nathan Bolton, Senior Copywriter

Megan Michalski, Strategist

Nicolle Fagan, Head of Account Management

Kelsey Giovinelli, Account Director

Haleigh Kelleher, Account Supervisor

Meredith Machulski, Account Coordinator

Colleen Fahey, Project Manager

Jason Carrasco, Head of Media Innovation

Tyler York, Director of Production

Sylvain Lucarelli, Senior Integrated Producer

Design and Animation: Scholar

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